The Business of Becoming: Why Energy, Not Effort, Drives Real Results
We’ve been taught to build through hustle.
To grind, to push, to prove.
To check all the boxes and then some.
But what if it’s not your strategy that’s missing—what if it’s your state of being?
Lately, I’ve been having a lot of conversations with high-level entrepreneurs who are already doing all the right things. They're driven. They’re smart. They’ve built real success. They have a “great” mindset.
And still—something feels off.
Not broken. Just… relentless.
They’re doing the work. The results are coming in. But the pressure never lets up.
There’s no pause. No breath. No moment to actually enjoy what they’ve built.
Because hustle becomes a habit.
An addiction, even.
And when you build from that energy—there’s always more to prove, more to fix, more to chase.
That’s the trap.
But when you start operating from intention—when you build from being instead of proving—everything expands. PLUS!
There’s no ceiling when you’re building from the inside out.
That’s what I call The Business of Becoming—
A business that grows at the speed of your alignment.
One built from clarity, confidence, and certainty—not pressure, perfection, or push.
Intention Is Not Willpower. It’s Frequency.
Wayne Dyer teaches that intention isn’t something you do—it’s something you align with.
It’s a field of energy made up of creativity, love, abundance, expansion, kindness, receptivity, and beauty. That’s the frequency. When you tap into it, things click. When you don’t, you chase shadows.
Entrepreneurs love action. We love control. We love checklists.
But if you’re not honest about the energy behind your actions—you’re likely grinding your way to burnout.
Intention is the opposite of control.
It’s energetic leadership. It’s presence. It’s soul.
And yes—there’s action. Bold, grounded action. But it’s action that flows from clarity, not hustle.
That’s why I love 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy—because it flips the script. Going 10x isn’t about pushing harder; it’s about deepening your intention. It’s about cutting the 80% that’s noise and aligning fully with the 20% that actually moves the needle. You don’t grow by doing more. You grow by becoming more aligned. That’s why it’s easier.
Creating from Alignment vs. Hustle
I’ve built my six-figure launch from clarity and joy— and I am moving to Seven! That’s the intent. On the flip side, I completely flopped a business I “knew” would work because I built it from fear and scarcity. Pure hustle, grind and survival mode.
When you’re building, launching, leading, selling… ask:
Am I doing this because I feel I need to or because I want to?
Am I trying to fix myself through this success? Am I trying to prove something?
Or am I speaking, showing up, and leading from a deep knowing and love of who I am and what I want my life to be?
Because the truth is—your audience feels your energy before they hear your words.
Alignment isn’t about doing less.
It’s about doing the right things—intentional, focused action that aligns with your vision, not action for the sake of staying busy.
It’s about being impeccable. Not perfect.
Try This: The Intent Reset Practice
If you’re feeling scattered, tired, or pushing from a place of pressure—pause.
Here’s a simple reset I use with my clients and in my own practice:
Close your eyes. Picture your Future Self.
The one already living the results you crave. What do they feel like?Ask:
“What would this version of me set as an intention and how would they align their actions, choices, habits etc with that intention?”
“What energy am I choosing to embody this week? Who will I show up as and why”Choose one word. Just one. Let it anchor you.
(Examples: creativity, love, abundance, expansion, kindness, receptivity, and beauty.)
Then move from there.
That word becomes your GPS. These words are codes to raise your frequency and tap into the power of your intention. Use it to check every action, every decision, every conversation.
Real-Life Business Examples
Let’s ground this even more:
Sales Call?
Set your intention before you dial. Are you here to get the sale—or to serve and lead?
Content Creation?
Write from your heart and soul, not obligation. People feel the difference.
Team Leadership?
Hold the intention that your team operates in their highest zone of genius. Lead with them, not at them.
It doesn’t mean you ditch strategy.
It means your strategy finally has power behind it.
I’ll leave you with this:
Energy first. Strategy second. Always.
Because when you move from intention, you move with clarity.
You lead with certainty.
You create with confidence.
And that’s when everything begins to unlock.
Here’s a mantra I’ve been using:
Try it. Say it.
And then—watch what shifts.
Want more on this?
This is just the beginning. I’m building this theory into my FIRST Hybrid Group Beyond Limits: The Business of Becoming business building coaching and training program and weaving it throughout a powerful framework for entrepreneurs who want to grow with traction without burning out.
If you're done building from pressure and ready to build from power—fill out the application. It comes with a FREE 120 min Deep Dive call.
Let’s go.
Love, Light, and Prosperity,
Prosperous Jenn
Soulful Prosperity Coach
